Profile company history

Talk to us today to discuss the benefits of participating in the Auckland Business History Project.

Auckland Habour Bridge

What are the characteristics of our longest-lasting firms? How did New Zealand's greatest entrepreneurs bring their products and services to market? Is New Zealand's economic development different from other countries and cultures? These are important questions-questions that careful study of business history can illuminate. Since the 1920s, business historians have looked to company records and accounts of company success and failure, to educate successive generations of business students. Achieving notoriety through the Harvard Case Study method, the study of business history is today in the throes of a revival, as scholars and practitioners alike look to the past to distil lessons that might assist present and future business practice. For New Zealand in particular, business history offers an opportunity to increase our commercial knowledge, while at the same time, deepening our sense of nationhood.

While many aspects of national history have received attention, the activities, accomplishments, and contributions of the commercial sector have largely gone unnoticed. This is a gap that the University of Auckland Business History Project is seeking to address. By researching and writing the stories of the entrepreneurs and firms that contributed to our rich commercial heritage, the project is seeking to inspire and educate another generation. Case histories, books, web site material, oral history data, heritage walks, conferences-through these activities we hope to enrich our business community and students with a greater understanding of the past, so they might be even better equipped to build a brilliant future.

On the pages of this website you can read about some of these pioneers in commerce, the firms that they created, and the products and services which became household names. It is not the whole story, but it is an important beginning .

View the latest company business histories below:

ASB Bank

Barfoot & Thompson

DB Breweries


Fletcher Construction

Ports of Auckland


Fisher And Paykel